The photo above is a meta description tag there are other meta tags not visible on a search engine and only through a site’s source code. Meta tags are the snippets of text that outline and describe the content of a page. PS: Ready to work with the 0.01% of all SEOs worldwide? Click here.Ĭhoosing a canonical URL will specify the page that will be shown on search engine results, and will consolidate it with duplicate pages. ✋ Stop worrying about SEO and have me do it for you The bot will choose one site to declare as the original (canon) version and crawl that, while the other pages are reported as duplicates and are crawled less often. If you have one page accessible by multiple URLs or different pages with more or less the same content, then Google may interpret these as duplicate pages. Sometimes, some pages will end up with no internal links going to them, making them quite challenging to locate.Īn XML sitemap lists all of the pages of a website and informs Google that the site has been updated and will make the bot want to crawl the site. XML sitemapĪ well-built XML sitemap is a sort of roadmap that leads Google to all of your relevant pages. What is essential is to recognize that internal linking is a good practice to adopt into your site. There are numerous discussions on internal linking and anchor text usage, but there is no universally correct way. Who would want to stay in a hard to navigate site? Internal linking is a good practice not only for SEO rankings but also for maintaining active users. They are useful for navigation, information hierarchy, and link equity. Internal linking is the practice of linking one page on a site to another page within the same site. If you have decent rankings but little to no backlinks to your site, then crawlers would assume that your content is of low quality and value.Īn underlying assumption of search engines is that the more backlinks your site have, the more reputable your website is. Relevant: Also read the review of GoDaddy here.
Screaming frog seo spider 4 update#
The Google Panda update has given significant importance to domain names.ĭomain names that have the main keyword in them are given priority over those that do not have the main keywords. The crawling rate is higher for the domains that have good traffic and authority. Factors that affect website crawlingĪs I said earlier, crawling a website is affected by many different factors.
What that means is that a bot will examine your page by going around it, finding linked pages on your website, and then following them. Google assigns a bot on your site to ‘crawl’ your content. Google evaluates your site through a process commonly known in the digital niche as “crawling.” It may sound weird, though, but it fits once you think about it.
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